In an online survey, I examined the relationship between self monitoring and variety seeking. Self-monitoring is defined as a person’s ability to adjust his or her behavior to external situations. High self-monitors tend to engage in a greater variety of behaviors because they are always adjusting to the external situation. Consumers engage in variety seeking when they try a variety of brands in order to avoid boredom. My first hypothesis states that high self-monitors will seek more variety when making candy choices than low self-monitors. We believe that this relationship will hold because high self-monitors will want more variety due to their desire for stimulation, novelty and keeping oneself open to new options, while low self-monitors are less likely to change or adjust in each new context. My second hypothesis states that this effect will be stronger in public consumption than in private consumption settings. We believe that this relationship will hold because recent studies have indicated that consumers expect others to evaluate their decision more favorably if they choose variety into their public than private consumption. Four hundred randomly selected alumni from The University of Iowa that graduated between 1981 and 2001 received one of two versions of the questionnaire. In the first week of my summer program, I developed the questionnaires using the Qualtrics program. To manipulate settings, in one version of the questionnaire, we asked respondents to unscramble sentences with “public” words; in another version of the questionnaire, we asked respondents to unscramble sentences with “private”. Then respondents completed the Self-Monitoring Scale. After that they were asked to select five candy bars out of five different candy bar choices. Additionally, we asked respondents to give from 0-100 points to different activities that they could do on an all inclusive resort to see if they demonstrate willingness to seek more variety. After designing my questionnaire, I requested IRB approval, which took 3 weeks. We expect that the results will support our hypotheses, that high self-monitors will look more variety than low self-monitors and that the contrast will be more significant in public consumption than in private consumption.